The Captivating Spark

After 20+ years in UX, I've learned that the moment a user sees something well-designed, it's like a spark ignites. A connection forms, a pull towards something new and exciting. This captivating experience motivates them to take action, to explore further, to engage.

THAT'S THE POWER OF STRATEGIC DESIGN

THAT'S THE POWER OF STRATEGIC DESIGN

I ignite the spark and teach others to do the same.

From luxury hospitality to B2B return management system, from nation-wide veterinary hospitals e-commerce to real estate platforms, I've crafted experiences that captivate, motivate, and ultimately, transform businesses. Now I share the insights that only come from two decades of solving complex UX challenges across industries.

Let‘s Chat

(619) 992-4462

San Diego, CA